The Story
A thumbnail shouldn't explain the title.
It should complete it.
When someone reads the title and sees the thumbnail, their brain should instantly create a question that only clicking can answer.
Available · 2026
I designThumbnailsthat earn the click.
500M+ views driven for creators who treat CTR as a number, not a vibe.
(01)Strategy
A thumbnail is a promise
The image is only one piece of the puzzle. What actually drives clicks is how the thumbnail, title, and opening hook work together.
The Hook
The first seconds of the video matter just as much as the thumbnail.
If the opening doesn't immediately reinforce the promise made by the title and thumbnail, viewers leave.
CTR gets the click.
The hook earns the watch time.
The Design
Every design choice should support the story.
Colors guide attention.
Composition controls what the eye sees first.
Expressions create emotion.
Nothing is random.
The Strategy
I don't copy what's already working.
I study what everyone else is doing, then look for the opportunity they're missing.
Sometimes the difference isn't a better design.
It's a better idea.
500M+ views · 100+ creators
See the work(02)Portfolio
Thumbnails that convert
Over 500M+ YouTube views driven, from Like Nastya (130M+ subs) to Khalid Al Ameri, Corey Funk, Koreannosh, and Hudson Matter.
(03)Before / After
From raw to clickable
Drag the handle to see the difference. Same footage, same idea. What changes is contrast, focus, and story.
Elon · $1 Trillion
News / Finance
(04)Teardown
Same video, sharper promise
Real videos, re-pitched. Not a redesign for the sake of it, but a different idea about what the title and the thumbnail should each be doing.
Original
Making a Slow Car Fast (for under $3000)
Donut
My version
Making a Slow Car Fast with $3000
Donut
Thumbnails500M+ ViewsTitlesCTRHooks100+ CreatorsPackagingStrategyThumbnails500M+ ViewsTitlesCTRHooks100+ CreatorsPackagingStrategy
(05)One last thing
So, are you hiring me?
Or reach me anywhere